Adivi Sesh's Karma is making news week after week. First, it struck a deal with Big Cinemas recently, which is going to be its high-profile overseas distributor. The latest addition to its ever-growing kitty is that it has entered into a brand alliance with Future Generali, the insurance provider. The company will extend a synergy to the producer of the film in promotional and publicity activities.
Abraham M Alapatt, the Sr. Vice President of Future Generali, said, "We want to be the brand that (through our insurance solutions) helps our customers stay blessed. The essence of the film ‘Karma’ is of the victory of good over evil and the power of being positive, which is perfectly in tune with what we as a brand and believe."
The film, which comes with metaphysical undercurrents, has Adivi Sesh himself playing the male lead, while Jade Taylor of Hollywood plays the female lead. The question of 'karma' is entwined with the palpable realities and sees Sesh and Padma in intriguing circumstances.
As is well-known, the film has been shot on Red camera and has the snazzy Audi5 first time ever in Indian cinema.
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